IDENTIFYING NEW MARKETS
- Grow existing services by determining new client opportunities e.g. new demographic markets, new geographic markets or, with a bit of tweaking of offering, motivate lapsed customers.
- Develop a new or updated logo or reinforce corporate image of existing logo with corporate positioning to take advantage of market opportunities, and integrate that through all our corporate communications, be it hard copy or online.
INTEGRATED MARKETING COMMUNICATIONS
- Ensure there is a consistent look, feel and tone of voice in all your communications. Create more powerful messages that ‘cut through’ be it on Websites, in E-Marketing, or Social Media.
PAUL BLANKET: BRAND DEVELOPMENT
Paul’s experience covers the complete gamut of marketing and communications strategy development.
In 1987 he established First Impressions, a marketing communications consultancy that develops strategically focused, integrated communications solutions in a cost effective manner.
Some of the clients he has had the privilege to work with include Telstra, Coca Cola, Acer, Star City and Lamborghini. Paul has also trained many of today’s marketing professionals through his lecturing career at The University of NSW School of Marketing, AGSM and the MGSM.
Ran a highly sophisticated and successful social media and online advertising campaign, which leveraged their global Olympic sponsorship. This Award Winning Campaign featured Olympic Gold medalist, Sally Pearson. It was instrumental in building a large online community that was leveraged to commence online sales of products.
Randstad, a global leader in staff & executive recruitment, wished to bring some 10 different company brands under a single unified brand and marketing banner in Australia. After significant internal and external stakeholder research, a strategy was developed and implemented that successfully launched the Randstad brand in Australia, creating a unified marketing platform that created significant growth in its key market areas.
AUSTRALIAN EGG CORPORATION
After many years of market decline, undertook major research and marketing restructuring of their communications and launched an integrated campaign that covered TV, print, point of sale and online marketing. After one year, sales rose 4% and continued to grow. It was voted the best egg marketing campaign globally.